At 5:00am on Tuesday I was preparing for a meeting. It was a cold and rainy morning and it felt a bit too early to be sat at my laptop

The days agenda was to go to Leeds for the weekly leadership team meeting and then drive to Birmingham to have lunch with with an agent considering using Greenhouse OS.

All in all I would be spending 5 hours in the car, for two meetings. In today’s world, with today’s technology – how can that be justified?

Where should High Skill sit?

This is a people business. Pretty much every industry is a people business, even (or especially) the software business.

Do I trust you enough to transfer my whole businesses operating system on to your platform?

The act of me driving to the midlands says to my potential client that there business is important to me, and they are important to me. In a world of easy communication, I have chosen to make it hard, because it’s important. It is precisely because it is becoming easier and easier to communicate that a premium is put on face to face contact.

I’ve worked with this client for 12 months to get to this point, and this is the 3rd face to face meeting we will have and next week I will find out if they are ready to commit to transforming their business with Greenhouse OS.

Has this been the right choice of where to deploy high skill? Yes, but I can answer that question properly next week when they tell me if they are ready to make the move 😅.

High Tech 1% Improvements

No amount of automation or AI will get that final step in a deal over the line. It will help set me up, but it won’t close a high value transaction like putting my home on the market or changing my operating system.

In last weeks post I discussed how I had been using Zapier to build automations to help convert Rightmove LVA’s in booked valuations. Most of us know that when a request is sent to 5 agents, speed is going to matter in terms of response.

Since the time of writing we’ve upgraded that workflow to run a split test on the message that gets sent

Option A:

Option B

And the winner is…

Option A – 33% Click Through Rate

Option B – 60% Click Through Rate

The sample size is still too small to call it, so I will check in later in the month and try and option 3, maybe merging in the customers name into the message.

Why High Tech Really Matters

In the last 7 days we have launched

1. An automation to invite customers for a buildings and insurance quote when a target exchange date is added

2. An automation for e-mail and text to support the conversion of instant valuations into in person valuations

3. Enhanced the RM and Zoopla valuation triggers to create split testing

If every week across FS, EA and LNH we are able to make small 1% improvements that we can setup, measure and split test.

Our operating system will become more and more effective every single week, leading to compounding gains.